Colorado Rapids held a watch party every season at bars across the denver area, and number thirty-eight was one of the bars that allowed us to take over with our branding. 

The main brief of the illustrations was to capture the players in the offense and defense, as well as the excitement after scoring a goal. The iconic mountain-inspired rooftop of DICK’s Sporting goodS park is also used throughout the illustration.

The illustration package delivers dynamic, colorful, energetic visuals to bring the watch party and brand to life across all environmental design, Posters, drink vouchers, and marketing material.